Service
Social media consulting & marketing – freelancer from Freiburg.
Plan content, steer channels, build reach – with continuity instead of a flash in the pan.
Before
One post, then radio silence for weeks – without a plan, impact stays away.
After
A workable editorial plan and channels that consistently pay into your goal.
In social media since 2006 – strategic and hands-on
I’ve been supporting companies since the early days of social networks – over 15 years, among others for arte, strategically and operationally. For me social media is no end in itself, but part of your communications and marketing strategy: it pays into goals instead of just filling channels.
In concrete terms: first the strategy and the right channels, then a workable editorial plan, then continuous content and a well-tended community – and ongoing evaluation to keep sharpening.
What matters today
The rules change fast: short videos and reels, social commerce, creator instead of classic influencer marketing, personalised content – and AI in content production. I sort out for you what fits your target group and resources, instead of chasing every trend.
What’s included
- Develop channel & content strategy
- Set up the editorial plan
- Create content
- Manage the community
- Build reach with ads
- Evaluate & optimise
In four steps How we work together
- 1
Analysis
Clarify position, goals and potential.
- 2
Concept
Strategy and plan with clear priorities.
- 3
Delivery
Implement together – anchored in daily work.
- 4
Impact
Measure, optimise, improve sustainably.
Finally possible.
Finally continuous instead of in bursts.
The most common social-media pain in the Mittelstand isn’t quality — it’s keeping it up. AI makes continuous presence realistic: with existing content, without an agency budget.
Learn more: AI consulting →- Content factory: one core piece becomes ten posts. Repurposing instead of constant production.
- Creatives without a design budget: visuals produced in-house.
- Planning & continuity: editorial plan plus AI-supported production — posting weekly becomes doable.
Pure Freelance
A strong freelancer network.
You get me – experienced, direct, hands-on. If your project needs more, I bring in my established freelancer network and, where it fits, collaborate with agencies as partners. So you get exactly the setup your project needs – without unnecessary overhead.
FAQ: Frequently asked questions about Social media marketing.
Which channels are the right ones?
Not all – the ones where your target group is and that you can serve consistently. We clarify that in the strategy.
Do you take on ongoing management?
Yes, alone or together with your team – and with AI support, so continuity doesn’t fail on effort.
Goes well with
Your contact: Let’s talk about your project.
Your contact for Social media marketing: tell me what you have in mind – I usually get back to you within one working day. No strings attached.
Nils Maier
Consultant for strategy, marketing & AI
Get in touch