AI consulting · Freiburg & DACH
Finally possible.
AI makes achievable what used to fail on technology, time or budget – and frees up room for what has been left undone. An amplifier for your team, not a replacement.
Reality, not hype AI in mid-sized businesses: where it snags in everyday work.
Many companies already have AI in the house – Copilot in the Microsoft suite, for instance – and barely use it. It is not tools that are missing. It is someone who understands business, processes and communication and puts AI to work where it should have effect.
Tool sprawl
A new AI tool every week, everyone tries something different – but none of it is anchored in daily work.
Uncertainty in the team
What are we allowed to do? What can we do? Between curiosity and worry, usage stalls.
Data-protection questions
Which data may go into which tool? Without clear guidelines, no one dares – rightly so.
Time pressure
Day-to-day business goes on. There is never a right moment to “adopt AI” – and the clock is ticking.
Think. Build. Grow. AI consulting in three fields.
AI strategy, custom solutions and AI in marketing – three fields, one approach: what really works in your team’s daily work. Each field has its own page.
Think
AI strategy & processes
AI isn’t a tool question. It’s a strategy and process question.
- AI readiness: where does your company stand, where does time leak away?
- First use what you already pay for – deploy Copilot & co. properly before buying new
- Use-case and potential analysis, prioritised by effort and benefit
- Process redesign, automation and roadmap
- Governance & guidelines: who may do what with which data?
- Workshops & enablement for your team
Build
Custom solutions & automation
Software that didn’t exist, didn’t fit or was too expensive – now doable yourself.
- From process to software: bespoke tools instead of expensive standard subscriptions full of ballast
- Automating routines: emails, contracts, invoices, reports
- Semi-automate monthly reporting: consolidate figures, prepare analysis and commentary
- Customer-service assistants: AI chat connected to your systems
- Digital products & MVPs: realise concepts that used to fail on budget
- Websites & web apps, AI-supported from concept to engineering
Grow
AI in marketing & communications
Finally do everything that used to fail on technology or budget.
- Company voice as a prompt profile: every text sounds like your company
- One conversation, five formats: press release, LinkedIn, newsletter, intranet, web
- GEO / AI search: become visible when ChatGPT & co. answer
- Content factory for social media: finally, continuity
- Multilingualism without a translation agency
Done myself, not just advised AI projects from my own practice.
All projects realised without coding skills – what mattered was understanding the processes and concepts. That is exactly how it works for you, too.
CRM + automation
No suitable software existed or it was too expensive – so I built it: customer communication, contracts and invoices automated.
Recurring workload reduced by 80%
AI service chat
An AI chat wired directly into the CRM answers customer queries – around the clock.
Far fewer support requests
Recipe app
Finished concept, but the six-figure delivery budget was missing – built in no time without a dev team (iOS, Android, web).
Possible what was unaffordable before
Websites & tools
Two complete websites (concept, design, content, SEO, engineering) and a custom SEO-monitoring tool – entirely AI-supported.
This website is the proof itself
How we work together How AI consulting works.
Orient
Status assessment, use cases and roadmap – in a workshop we find the right levers. No mega-project needed.
Deliver
Build solutions, content, web, SEO/GEO, processes – together with your team, anchored in daily work.
Enable
Training, prompt libraries, guidelines – so your team carries on independently.

Why work with me
25 years of consulting depth + AI. Not the other way round.
I am not the tech salesman selling AI hype – I am the consultant with 25 years of strategy and marketing experience who makes AI work in everyday business. Precise, collaborative, hands-on.
FAQ: Frequently asked questions about AI consulting.
Will AI replace our staff?
No. AI is an amplifier, not a replacement: it takes routines off your team and frees up time for what has been left undone. Your people’s experience and judgement become more important, not less.
We already have Microsoft Copilot – isn’t that enough?
Copilot is a good start – and often unused. The first step is usually to get the most out of what you already pay for. Only then do we look at what’s really missing.
What about data protection?
One of the most important questions – and solvable. With guidelines we clarify which data may go into which tool and which may not. So your team can use AI without taking risks.
Do we need to be able to code?
No. What matters is understanding your processes and concepts – not coding. That’s exactly what I bring: 25 years of strategy and marketing experience plus today’s AI tools.
How do we best start?
With an orientation workshop: status assessment, use cases, roadmap. No mega-project, no tool shopping – just clarity on where the biggest lever is for your company.
Let’s find out what’s finally possible for you.
A no-obligation intro call – we figure out where the biggest lever is.
Get in touch