Services · Marketing
Marketing consulting & online marketing for mid-sized businesses.
Strategy becomes visibility: marketing strategy, website, SEO & GEO, social media and communication – channels that pay into your goal instead of running side by side.
Understanding: What I mean by marketing
Marketing is the translation of your strategy into visibility: the right channels, consistent messages and continuity. Not as much as possible, but the right things – coordinated instead of side by side. That’s how activity becomes impact.
Structured, not gut feeling How Marketing comes about.
- 1
Starting point & goals
What is the goal, where do you stand today? Derived from your strategy.
- 2
Audiences & message
Who are you addressing – and with which core message?
- 3
Channels & measures
Choose the right channels and set up an action plan with priorities.
- 4
Delivery & content
Produce content and campaigns – AI-supported, in your tone of voice.
- 5
Measure & optimise
Evaluate impact, sharpen, stay on it.
- 6
Review & adjust
Recalibrate goals and priorities – channels and market change. Then the cycle begins again.
In this field: Concrete services.
Marketing strategy
Marketing doesn’t end with strategy – it has to be done. I deliver both: clarity and priorities before budget flows into individual measures – and the hand that then puts the plan into practice.
More on Marketing strategy →Website relaunch
A full-service relaunch from the Pure Freelance network: freshly conceived, cleanly built and optimised for search – so your website brings in enquiries again instead of just existing.
More on Website relaunch →SEO & GEO
Sustainably improve your website’s visibility, traffic and relevance – technically clean and strong on content. Your SEO freelancer from Freiburg, with over 20 years of experience, for mid-sized businesses across DACH.
More on SEO & GEO →Social media marketing
Plan content, steer channels, build reach – with continuity instead of a flash in the pan.
More on Social media marketing →Corporate communications
Shape internal and external communication effectively – clear, consistent and paying into your goals.
More on Corporate communications →Related: Goes well with this.
Strategy
Before budget flows into activities, you need clarity: where do you want to go, what has priority, who leads the project? Strategy is the level where the right decisions are made.
To Strategy →Finally possible.
AI consulting
Think · Build · Grow – AI as an amplifier across all services.
To AI consulting →Where is your biggest lever?
In an intro call we find out together where Marketing shows impact fastest.
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