Service
Marketing strategy & online marketing – consulting without an agency.
Marketing doesn’t end with strategy – it has to be done. I deliver both: clarity and priorities before budget flows into individual measures – and the hand that then puts the plan into practice.
Before
Many measures run side by side without a common thread. Focus and impact are missing.
After
A clear strategy with priorities your team can implement – measurable instead of arbitrary.
Marketing strategy consulting: first the direction, then the channels
Before budget flows into ads, social media or a new website, we clarify the basics: who is your target group, how do you position yourself, which message lands? A marketing strategy isn’t an end in itself – it makes sure every measure pays into a shared goal instead of running side by side.
As a self-employed consultant you get an experienced sparring partner without an agency markup – from status assessment to a prioritised roadmap your team can implement.
Online marketing strategies that pay off measurably
The strategy becomes a concrete channel and action plan: SEO & GEO, content, social media, newsletter – each with clear priorities and measurable goals. That’s how “lots of activity” finally turns into impact you see in enquiries.
What’s included
- Assess the status quo & define goals
- Sharpen target groups & set positioning
- Develop the marketing & communications strategy
- Prioritise the channel & action plan
- Create a roadmap for delivery
- Support marketing & management as a sparring partner
In four steps How we work together
- 1
Analysis
Clarify position, goals and potential.
- 2
Concept
Strategy and plan with clear priorities.
- 3
Delivery
Implement together – anchored in daily work.
- 4
Impact
Measure, optimise, improve sustainably.
Finally possible.
Strategy today also means: using AI right.
AI isn’t a tool question — it’s a strategy and process question. In strategy consulting we therefore also clarify where AI really works in your marketing: not as hype, but as a prioritised plan with clear levers.
Learn more: AI consulting →- AI workshop: shared understanding of processes, identify time-wasters, derive the right levers.
- AI potential check: a prioritised list of your use cases by effort and benefit.
- Tool-stack decision: first use what you already pay for (e.g. Copilot), then add deliberately.
- AI guidelines: clear guardrails on who may do what with which data.
Pure Freelance
A strong freelancer network.
You get me – experienced, direct, hands-on. If your project needs more, I bring in my established freelancer network and, where it fits, collaborate with agencies as partners. So you get exactly the setup your project needs – without unnecessary overhead.
Working with Nils noticeably professionalised our marketing and communications – strategically sound and consistently delivered. He sets clear priorities and delivers results that matter. Strong on substance – and a person you genuinely enjoy working with, on equal terms.
Marco Piesik Freudenberg FAQ: Frequently asked questions about Marketing strategy.
Who benefits from strategy consulting?
Companies that do a lot but feel the impact is missing. We create clarity on goals, target groups and priorities – the foundation for everything else.
How does the collaboration work?
Usually from status assessment through strategy to roadmap – compact and delivery-oriented, not a paper tiger.
Goes well with
Your contact: Let’s talk about your project.
Your contact for Marketing strategy: tell me what you have in mind – I usually get back to you within one working day. No strings attached.
Nils Maier
Consultant for strategy, marketing & AI
Get in touch