References
Roles & experience.
Over 20 years of digital projects – from corporate groups to mid-sized businesses. A selection of where I created impact.
Career: Roles from over 20 years.
From corporate group to agency – experience that flows into every project today.
2024–2025
Freudenberg e-Power Systems
Director Marketing & Communications
2016–2021
SICK AG
Leading international marketing teams
before
arte
Digital marketing & communication (agency side)
before
1&1
Online marketing (agency side)
From practice: Selected projects.
Website, SEO & GEO
This website – the living proof
- Starting point
- A new, fast and findable website was needed – without an agency.
- Action
- Concept, design, content, SEO & GEO and engineering, delivered entirely AI-supported.
- Result
- nilsmaier.com: fast, modern, optimised for Google and AI answers. More examples to follow.
Software instead of standard subscription
CRM for Coliving Residences
- Starting point
- For managing furnished student apartments in Riga, no suitable CRM existed – standard software was too expensive and too rigid.
- Action
- Developed a custom CRM that automates enquiries, contracts, invoices and communication – tailored to real operations.
- Result
- Recurring admin workload cut by around 80%.
Marketing tool
New Marketing Cockpit
- Starting point
- Mid-sized businesses need a tool to steer content, editorial planning and SEO themselves – without an expensive agency retainer.
- Action
- Developed an AI-supported cockpit that bundles content in your company voice, planning and SEO.
- Result
- Currently in beta testing – first clients on the waiting list.
App development
5 Flavors – recipe app with an AI chef
- Starting point
- A finished app concept, but the six-figure development budget was missing.
- Action
- Concept, design and the iOS and Android app delivered AI-supported – without a classic dev team.
- Result
- Made possible what used to be unaffordable. Coming soon.