New Marketing Cockpit

Service

SEO & GEO: visibility on Google, ChatGPT & co.

Sustainably improve your website’s visibility, traffic and relevance – technically clean and strong on content. Your SEO freelancer from Freiburg, with over 20 years of experience, for mid-sized businesses across DACH.

Before

Your site is there, but it isn’t found – demand goes to others.

After

Better positions, more qualified visitors and more enquiries through search.

SEO is craft, not a trend

I’ve been optimising websites for search engines for over 20 years – long before SEO was a buzzword. Since 2022 as a dedicated freelancer, before that in-house for years. That means: no agency template, but one contact who thinks technology, content and search intent together.

SEO is a sustainable lever, not a switch. First effects often show after weeks, the full impact over months – but it lasts. We work technically clean (load time, structure, indexing) and strong on content: on the questions your customers really ask.

GEO: staying visible when AI takes over search

More and more people no longer ask Google, but ChatGPT, Perplexity or the AI overview directly. The decisive question is no longer just “Where do I rank?”, but: “Am I recommended as the answer?” That’s exactly what GEO – Generative Engine Optimization – is about.

I structure your content so AI systems understand, classify and cite it: clear question-and-answer structures, clean data, topical authority. The advantage: hardly any competitor in the Mittelstand does this yet – whoever starts now is ahead.

What can come out of it

One example from an SEO project: within around six months over 500% more website visitors, more than 35 number-one rankings and a tripling of enquiries. No promise for every starting point – but proof of what’s possible with solid work.

What’s included

  • Run an SEO audit (tech, content, structure)
  • Analyse keywords & search intent
  • Optimise on-page & technical SEO
  • Develop a content strategy
  • Build local visibility (Freiburg/Südbaden)
  • Train your team & advise on tools
  • Measure & report results

In four steps How we work together

  1. 1

    Analysis

    Clarify position, goals and potential.

  2. 2

    Concept

    Strategy and plan with clear priorities.

  3. 3

    Delivery

    Implement together – anchored in daily work.

  4. 4

    Impact

    Measure, optimise, improve sustainably.

Finally possible.

Be the answer when the AI is asked.

Your customers already ask ChatGPT, Perplexity or Google’s AI overview. The new question isn’t just “Where do I rank?”, but: “Am I the answer?” GEO — optimising for AI search — is the new SEO. And hardly any competitor does it yet.

Learn more: AI consulting →
  • GEO / AI-search optimisation: structure content so AI systems understand and cite it.
  • Question→answer content: answer the questions your customers really ask.
  • AI visibility check: where does your company show up in AI answers today — and where does the competition?

Pure Freelance

A strong freelancer network.

You get me – experienced, direct, hands-on. If your project needs more, I bring in my established freelancer network and, where it fits, collaborate with agencies as partners. So you get exactly the setup your project needs – without unnecessary overhead.

Discover Pure Freelance

FAQ: Frequently asked questions about SEO & GEO.

How quickly does SEO work?

SEO is a sustainable lever, not a switch. First effects often show after weeks, the full impact over months – but it lasts.

What is GEO optimisation (Generative Engine Optimization)?

GEO optimisation creates visibility in AI answers (ChatGPT, Perplexity, Google’s AI overview): your content is structured so AI systems understand and cite it. Whoever is recommended there gains reach – we prepare your site specifically for it.

Nils Maier

Your contact: Let’s talk about your project.

Your contact for SEO & GEO: tell me what you have in mind – I usually get back to you within one working day. No strings attached.

Nils Maier

Consultant for strategy, marketing & AI

Get in touch