Services · Communication

Corporate communications, change and press relations from one source.

Communication decides, especially in change: internal and external, clear, credible and consistent. From corporate communications through change and restructuring communications to press and media relations.

Understanding: What I mean by communication

Communication is more than outward image. It creates orientation and trust internally and externally, especially in change. What matters is a clear line, credible messages and the right timing per audience, instead of many messages that fizzle out side by side.

Structured, not gut feeling How Communication comes about.

  1. 1

    Analysis & goals

    Where does your communication stand, what is the goal, which audiences count?

  2. 2

    Core message

    One clear, credible core message from which everything else is derived.

  3. 3

    Messages per audience

    Management, committees, employees, the public: fitting messages and language guidelines.

  4. 4

    Channels & formats

    Choose the right channels and formats, aligned inside and out.

  5. 5

    Delivery & support

    Editorial delivery and close, on request confidential support for those responsible.

  6. 6

    Impact & adjust

    Evaluate resonance and media echo, sharpen, stay with it. Then the cycle begins again.

A control loop: at the end, goals and priorities are reviewed and adjusted – then it starts again.

Where is your biggest lever?

In an intro call we find out together where Communication shows impact fastest.

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