News
Insights into my projects.
What I’m building right now, where AI really helps in daily work and what I learn along the way – irregular, but honest and first-hand.
Fractional marketing leadership: when leadership on demand pays off, and when it does not
It is rarely a lack of tools. It is a lack of execution, and of someone who understands your business. That is exactly where fractional marketing leadership comes in: experienced marketing leadership on demand. When it pays off, when it does not, and how it differs from interim, agency and a full-time hire.
Read the article →Why I’m rebuilding my own website with AI
Concept, design, content, SEO, engineering – entirely AI-supported. This website is itself the proof that “finally possible” is not a marketing slogan.
Read the article →GEO: how your business shows up in ChatGPT & co.
More and more people no longer search on Google – they ask ChatGPT. Whoever gets recommended there wins. What GEO is and how mid-sized businesses start now.
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