Service
Press and media relations for mid-sized businesses.
Get visible with the right media: with topics journalists pick up and messages that land.
Before
Good stories go unheard because topics, contacts or a reliable point of contact are missing.
After
A predictable media presence with clear messages, good contacts and spokespeople who come across with confidence.
Find topics that media really care about
Media work does not start with the press release, but with the topic. What is new, relevant and worth telling? From your strategy and market I derive stories journalists pick up, instead of sending out releases nobody reads.
This becomes a predictable topic calendar: occasions, expert articles and background pieces, aligned with your goals and target media, from trade press to regional and national titles.
From the release to the placement
I write press releases and expert articles, build and maintain the right journalist contacts and handle media relations all the way to placement. That includes monitoring, so you know where and how you are being talked about.
From practice: media relations at Freudenberg e-Power Systems and the worldwide communications rollout of a global MarComm team at SICK.
Spokespeople who come across with confidence
The best story only works with good quotes. I prepare your spokespeople for interviews, develop core messages and talking points and train a confident appearance, including for difficult questions.
What’s included
- Topic and story planning
- Press releases and expert articles
- Build media and journalist contacts
- Prepare interviews and quotes
- Media relations and monitoring
- Media training for spokespeople
Approach How we work together, in four steps
- 1
Analysis
Clarify position, goals and potential.
- 2
Concept
Strategy and plan with clear priorities.
- 3
Delivery
Implement together – anchored in daily work.
- 4
Impact
Measure, optimise, improve sustainably.
Finally possible.
Research, drafts and monitoring, noticeably faster.
AI speeds up the legwork of media relations without lowering quality, as long as someone owns the topic, the stance and the facts.
Learn more: AI consulting →- Topic and competitor research in a fraction of the time.
- First drafts for releases and expert articles in your tone of voice.
- Media monitoring and analysis, continuous instead of occasional.
Pure Freelance
A strong freelancer network.
You get me – experienced, direct, hands-on. If your project needs more, I bring in my established freelancer network and, where it fits, collaborate with agencies as partners. So you get exactly the setup your project needs – without unnecessary overhead.
FAQ: Frequently asked questions about Press & media relations.
Do you have media contacts?
Yes, and above all I build the contacts that fit your topic. Relevance beats list length.
Also B2B trade press?
Yes. In the mid-market the trade press is often the most effective channel, and that is my focus from 25 years in B2B.
Goes well with
Your contact: Let’s talk about your project.
Your contact for Press & media relations: tell me what you have in mind – I usually get back to you within one working day. No strings attached.
Nils Maier
Consultant for strategy, marketing & AI
Get in touch