Service
Social media consulting & marketing – freelancer from Freiburg.
From strategy and editorial plan to the finished post: social media that consistently pays into your business goals. Your English-speaking partner for social media that lands in the German market.
Before
One post, then radio silence for weeks – without a plan, impact stays away. And in day-to-day business there’s no time to deliver consistently.
After
A workable editorial plan and channels that consistently pay into your goals, measurable in reach, visibility and applications.
In social media since 2006 – strategic and hands-on
I’ve been supporting companies since the early days of social networks, among others for arte, SICK and Freudenberg e-Power Systems, strategically and operationally. For me social media is no end in itself, but part of your communications, marketing and sales planning: it pays into goals instead of just filling channels.
In concrete terms: first the strategy and the right channels, then a workable editorial plan, then continuous content and a well-tended community – and ongoing evaluation to keep sharpening. If you are building reach in the German market, I also make sure tone, platforms and timing fit how audiences in Germany actually behave.
Marketing, sales, communications and HR pulling together
In B2B, sales often sets the direction. That’s why I align the LinkedIn activities closely with your sales team, on request interlocked with the LinkedIn Sales Navigator. So marketing and sales work together smoothly: content pays into concrete target accounts, and visibility turns into conversations.
In larger organisations, corporate communications and HR come in too. For HR, social media is a key lever for recruiting and employer branding. I make sure everyone pulls together: one shared line across all areas, instead of competing channels and messages.
What matters today
The rules change fast: short videos and reels, social commerce, creator instead of classic influencer marketing, personalised content – and AI in content production. I sort out for you what fits your target group and resources, instead of chasing every trend.
What social media is for: Core goals we pay into.
Attention
Get seen by customers, partners and across your industry.
Lead generation
Turn reach into concrete enquiries and conversations.
Employer brand
Stand out as an attractive employer and win skilled people.
Trust and authority
Show expertise and be seen as a thought leader.
Customer loyalty
Stay in touch and nurture relationships over time.
Approach How I work: in five phases.
Strategy
Before the first post goes out, we set the foundation. Social media is part of your communications, marketing and sales planning, not an end in itself.
- Look at company and marketing goals and derive channel goals from them
- Describe target groups and their information needs
- Analyse existing profiles, content and the competition
- Develop an editorial and creative lead idea with recurring formats
- Define the right platforms, tone and visual language per channel
- Embed social media into marketing and sales planning
Result: A strategy document as the binding basis for every further step.
Editorial planning
The real crux: not the plan itself, but filling it reliably with good content, week after week, in the middle of day-to-day business.
- Ongoing editorial planning across all channels
- Secure content contributions from the organisation, with the right contacts and lean approvals
- Assemble a varied content mix that genuinely interests the target group
- Establish recurring formats that carry the channel even in quiet weeks
Result: A plan that doesn’t just sit on paper but gets filled with content reliably.
Content creation
Now what your audience sees takes shape: text, image and video. On brand, platform-ready and efficiently produced.
- Creating text, image and video in your tone and visual language
- Efficient production with AI tools like ChatGPT, Claude or the self-built New Marketing Cockpit
- Flexible delivery: by me, tool-supported or via specialists from the Pure Freelance network
- Integrating campaigns: carry global or local marketing and sales campaigns into the organic channels
- Publishing, managing the company page and community management
Result: Continuous, recognisable communication on your channels, in the volume you need.
Paid: social ads
Organic is the base, paid amplifies with intent. With social ads you get faster reach, precise targeting and predictable results, ideal for lead generation, recruiting and launches.
- Campaign strategy and concept (goals, messages, funnel)
- Precise targeting: decision-makers, industries, lookalikes and retargeting
- Creatives and copy, platform-ready
- Budget and bid management, continuously optimised
- A/B tests and conversion tracking, clearly reported
- Platforms: LinkedIn Ads, Meta (Instagram, Facebook) and Google
Result: Targeted reach and leads, budget-safe and measurable, as an amplifier of the organic base.
Analysis and optimisation
What works gets expanded. Instead of gut feeling, the numbers show which posts land, and the next ones get better on purpose.
- Ongoing analysis of top posts by topic, format and timing
- Derive optimisation measures and feed them into the next editorial plan
- Regular, understandable reporting instead of a data graveyard
Result: A channel that develops measurably, instead of flying blind.
Team Who works for you.
Nils Maier Strategy, consulting and delivery 
Laura Kümmel Graphic design, image and video Finally possible.
Finally continuous instead of in bursts.
The most common social-media pain in the Mittelstand isn’t quality — it’s keeping it up. AI makes continuous presence realistic: with existing content, without an agency budget.
Learn more: AI consulting →- Content factory: one core piece becomes ten posts. Repurposing instead of constant production.
- Creatives without a design budget: visuals produced in-house.
- Planning & continuity: editorial plan plus AI-supported production — posting weekly becomes doable.
- Company GPT: an assistant trained on your voice that generates posts consistently in your house style.
Pure Freelance
A strong freelancer network.
You get me – experienced, direct, hands-on. If your project needs more, I bring in my established freelancer network and, where it fits, collaborate with agencies as partners. So you get exactly the setup your project needs – without unnecessary overhead.
FAQ: Frequently asked questions about Social media marketing.
Which channels are the right ones?
Not all – the ones where your target group is and that you can serve consistently. We clarify that in the strategy.
Do you take on ongoing management?
Yes, alone or together with your team – and with AI support, so continuity doesn’t fail on effort.
Goes well with
Your contact: Let’s talk about your project.
Your contact for Social media marketing: tell me what you have in mind – I usually get back to you within one working day. No strings attached.
Nils Maier
Consultant for strategy, marketing & AI
Get in touch