Expert for Digital Marketing

Strategic solutions and innovative ways for your growth.

Profile

Team leadership and employee development
Preparation and moderation of workshops
Development of corporate and marketing strategies
Development, execution and measurement of (online) marketing campaigns along the entire marketing funnel
Optimization, (re)launch and support of websites, social media profiles, mobile and smart TV apps
Content creation expertise
Search engine optimization of websites
Evaluation of ads campaigns on Google, LinkedIn and Facebook
Multilingualism and intercultural competence

Professional Career

12/2022 until today: SIA Axxio
07/2019 until today: Nils Maier Consulting
08/2016 until 03/2021: SICK AG
09/2014 until 07/2016: 1&1 Telecommunication SE
12/2011 until 08/2014: ARTE GEIE
07/2009 until 11/2011: Virtual Identity AG
09/2006 until 06/2009: ethority GmbH & Co. KG

References

I was already working for these companies:

My Story

I was already interested in economics and business administration when I was at business school in Esslingen near Stuttgart. In business studies, I learned how companies work and what they need to survive and grow successfully on the market. Economics showed me how countries and companies are interconnected and interdependent on a global level. This gave me an eye for geopolitical connections. I incorporate this view and understanding of the big picture, coupled with many years of marketing experience, project diversity and numerous stays abroad, into my daily work.

After studying International Business Administration in London and Hamburg, in 2006 I started working for an online marketing agency (ethority, Hamburg) with a focus on Web 2.0 marketing. It very quickly became clear that Web 2.0 (today: social media) would lead to a disruptive change in communication in the private and business environment and thus also in marketing. It was an exciting time for me, as I was directly involved in all areas of the customer life cycle after my studies: customer acquisition, strategy and action concepts, project management and marketing analytics.

After three exciting years (2009), I moved to a larger digital agency (Virtual Identity, Freiburg) as a consultant for online communication. My job was to work with multinational companies to pave the way for an open communication culture. Social media has meant that companies no longer have sole sovereignty over communication and have to think about how they can redesign communication with their target groups.

After six years at agencies (2011) and countless projects, it was time to move to the corporate side in order to develop topics and projects in a more sustainable way. My first station in the media environment was at a TV station (arte, Strasbourg). Initially, I was responsible for the development and rollout of a bilingual social media strategy, then I became Product Owner for the ARTE apps (iPhone, iPad, Android, Windows 7, Windows Phone, Xbox, HbbTV).

Three years (2014) later, I focused on conversion optimization for an online store in the telecommunications industry (1 & 1, Karlsruhe). During this time, I became aware of the potential of marketing analytics in combination with A/B testing. It's amazing how reliable numbers and number-driven website optimizations can increase sales.

From 2016 to 2021, I was responsible for international marketing communication as a team leader at a B2B company (SICK, Freiburg). Here I was able to form a strong team from a heterogeneous group. Together as a team, we implemented global B2B marketing campaigns and improved content quality.

I have been working as a freelance consultant, project manager and startup founder since 2022.

Take a look at my range of services and contact me if you are interested in working with me.

Get in touch with me:

Other Projects

SIA Axxio

My Role:
Co-Founder

Description:
We offer international students, expats and tourists the best coliving experience in Riga.

To our Website...

Dive Instructor

My Role:
SSI Assistant Instructor

Description:
I have been an enthusiastic scuba diver for over 20 years. I completed my training as a dive guide and assistant instructor in 2022 and have been teaching diving courses since 2023.