Social Media Marketing

Using social media as a lever for sustainable business impact.

Long-standing experience in social media

My work in social media goes back to its early days. In 2006, I started my career at a Web 2.0 agency and quickly recognized the potential of social platforms for marketing and communication. As “Web 2.0” evolved into what we now call social media, it became clear that communication between companies and their audiences would fundamentally change. In 2008, I was a founding member of one of the first Social Media Clubs in Germany. Over the past 15+ years, I have supported numerous organizations — including ARTE — in integrating social media into their communication strategy, both strategically and operationally.

#TrendingTopics

The dynamic nature of social media continues to reshape how companies interact with their audiences. Key developments include:

personalized content and audience targeting
influencer marketing and social commerce
increasing relevance of video formats
the growing role of data and AI in content creation

These trends offer significant opportunities - but require clear strategy and consistent execution.

My Services

With extensive experience in social media marketing, I support companies in using social platforms effectively to achieve their business goals:

Social Media Strategy and Concept

I develop structured social media strategies and channel concepts based on clear objectives and audience insights.

Content Planning and Creation

High-quality, relevant content is at the core of successful social media activities.
I support editorial planning and the creation of content that engages and activates your audience.

Community Management

Building and maintaining an active community is essential for long-term success.
I help establish meaningful interaction and dialogue with your audience.

Analysis & Optimization

Continuous analysis and optimization are key to effective social media marketing.
I evaluate performance data and refine activities to improve results over time.

Do you have a project or are you facing challenges in your marketing? Let’s talk.

Get in touch