This is who I am and where I come from…
Since I was a teenager, economics and business administration have been of great interest. Business administration has taught me how companies work and what they require to operate successfully in the marketplace. Economics has shown me how countries and companies are interlinked and interdependent at a global level. That gave me a view of the big picture. This view of the whole, paired with many years of marketing expertise, project variety and numerous stays abroad, I let flow into my daily work.
After studying business administration in London and Hamburg, I started working in Hamburg for an online marketing agency (ethority) focusing on Web 2.0. Very quickly it became clear that Web 2.0 and soon social media will lead to a disruptive change in communication in the private and business environment and therefore also in marketing. It was an exciting time for me, as I was directly involved in all areas of the customer life cycle after my studies: Customer acquisition, strategy and action concepts, project management, reporting and review.
After three exciting years, I moved to Freiburg to work as a consultant for online communication at a digital agency (Virtual Identity). My central task was to pave the way for an open communication culture together with multinational companies. The social media have led to companies no longer having exclusive communication sovereignty and having to consider how they can shape communication with their interest groups.
After six years of agency time and countless projects, it was time to change on the company side in order to be able to develop topics and projects more sustainably and continuously. My first station was in the media environment at a television station (arte) in Strasbourg. In the beginning I was in charge for the development and rollout of a bilingual social media strategy. Then I became product manager for the development of the Mediathek apps (iPhone, iPad, Android, Windows 7, Windows Phone, Xbox, HbbTV, etc.).
Three more years later I focused on conversion optimization of an online shop in the telecommunications industry (1and1). During this time I became aware of the sales power of marketing analytics and A/B testing. It is amazing how reliable figures and targeted, number-driven website optimizations sales can be increased.
Since 2016, I have dedicated myself to international B2B marketing in the industrial environment (SICK) as a team leader.
Since 2019 I have been supporting a start-up in the orientation and planning phase and am available for consulting projects. See my portfolio or contact me.