This year I was at the Next11 conference in Berlin again. Unfortunately, I missed the last one and therefore I was really excited to go this year. First, I was really disappointed that the usual crowd and “social media conference guys” such as Brian Solis and Jeff Jarvis weren’t there but in the end it was ok.

The topic was “data love”. Indeed a lot of the presentations were about the importance of the data but not what is actually already been doing with the data. I think it was 1 or 2 years too early for the “data love” since most online managers still don’t give a crap about their online tracking nor change communication activities based on data. Anyways, what I really enjoyed was the company presentations about how they use Social Media in den daily business. My favorites were Deutsche Bank and Vodafone. Great job! The ADC best-practices were really inspiring and entertaining. Thanks to the ACD for sending me the material!

The reason why I post an article two weeks after the conference is that the videos about the conference are available now.

Here is the Next11 Channel:

For those of you who might be bored watching the channel can check out the site
Videos.nextconf.eu

Here are some links you might enjoy: Jeremy Tai Abbett (Widgetlabs), Rex Sorgatz (Kinda Sorta Media), Andrew Zolty (Breakfast NY), the cool dudes together, Jan “funny guy” Lehnardt (Couchbase), Matt Stinchcomb (Etsy), Must watch!!!: Peter Vesterbacka (Rovio) and Jochen Adler (Deutsche Bank AG).

Two other articles (in German though) from colleagues you can find below:
Sonja
Smeidu

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