Nils Maier’s Weblog - Stories you might not need to know

Since I am hearing ‘360′ all the time for the past few weeks, a colleague and I decided that…

…”360 Social Media Strategies”…

will be the the Autumn Buzzword.

We didn’t call it “fall” (AE) on purpose because “fall” implies something negative. But it isn’t…
We are looking forward who else will support our season’s buzzword!

I have to admit that I just started reading Groundwell by Charlene Li and Josh Bernoff and I am looking forward reading the next 200 pages…
My favorite quote so far:
“the groundswell is: a social trend in which people use technologies to get what they need from eachother, rather than from traditional institutions like corporations….people’s desire to connect, use new interactive technologies and online economics” are the three key factors for groundwell.

For more information:
http://www.forrester.com/Groundswell
http://blogs.forrester.com/groundswell/
http://www.amazon.com/groundswell